archiveFebruary 2026

Internet marketing

Social Media In Education: How Schools, Colleges And Universities Can Use It Well

Educational institutions have a complex relationship with social media. They serve multiple audiences simultaneously - prospective students, current students, parents, staff, alumni, funders and the wider community - each with different needs and expectations. They operate under duty-of-care obligations, safeguarding requirements and reputational sensitivities that add layers of complexity to...